We have been waiting for the rollout of the "profiles" feature on the Wii U Netflix for a while, that every system including the Wii has already. This is a problem in my household as I cannot allow my child to watch Netflix on the gamepad, hence not on the Wii U at all (which is less Wii U usage time that gets sent to the PS3 instead) because it automatically opens to my adult profile, instead of allowing the option of her going to her kid-friendly profile.
I chatted with Netflix support on this today, and was given this answer. "While we wouldn't be able to tell you when that will be available as Nintendo would need to make the necessary software adjustments so that our profile enabled app will work on the Wii U." So, it sounds like it is in your court, Nintendo. You have the family console, but I am having to shift my family to the PS3 for the all-important Netflix market because they are not able to go to their specific profiles.
Any plans for this? You're finally reaching a booming period for this system, with Mario Kart and the upcoming Smash Bros. Holiday sales are about to hit. Can you please help us get the modernized Netflix app with profiles?